Marketing Imobiliário

A property in need of modernisation doesn't sell by hiding its condition. It sells by showing what it could become. Here's how to prepare the shoot, what to highlight, how to use captions and AI visuals honestly, and how to get the video in front of investors and buyers with vision.

In a studio or one-bed flat, every second of video counts. Learn how to prepare the space, use light, pick the right lens and height, order your shots and show storage and lifestyle so buyers feel the space — without setting false expectations that collapse at the viewing.

Showing your face in a property video builds trust and brings enquiries, but done badly it steals the spotlight from the home. Learn when it makes sense to appear, the three formats that work, how long to stay on screen and how to look natural even if you hate the camera.

Eight thousand views and not a single call, or nine hundred views and six viewings booked? Discover which video metrics genuinely matter for estate agents, how to read the retention curve, diagnose each problem and set up a simple weekly tracking sheet that turns numbers into viewings.

The same home can look small and gloomy or spacious and welcoming, purely because of the light. Here is how estate agents pick the right time to film and photograph, fix blown-out windows, mixed lighting and dark rooms, and prepare a property in 10 minutes so that every image and every video sells harder.

Most property video voice-overs simply say what the picture already shows: ‘living room, kitchen, bedroom’. Here is how to write a 45-second voice-over script in five blocks, how many words to use, how to write for the ear and ready-made examples for three types of property.

The same video of a two-bedroom flat can feel like a gym advert or an invitation to live there, and the only difference is the music. Here is how to choose the right soundtrack for each type of property, match the pace of your edit, combine music with voice-over and avoid copyright problems.

Homeowners want to know one thing: what their home is worth today. A 90-second video each month with the figures for your patch answers that question and puts your name in front of the people who will sell. Here is which data to use, how to structure the script and how to produce the video in minutes.

An empty flat looks smaller, colder and more flawed than it really is. Here's how estate agents can prepare, photograph and turn a vacant property into a video that helps buyers picture themselves living there.

Investors don't care about the morning light in the lounge, they want to know what the flat returns. Here's how estate agents can present a buy-to-let in a 60-second video, with estimated rent, gross yield and costs on screen, made from the listing photos.

A two-bed flat to let gets 80 enquiries and 15 viewings, and half of them go nowhere. Here is how a short property video made from your listing photos helps letting agents let faster and screen tenants before anyone books a viewing.

Going live on Instagram, Facebook, TikTok or YouTube turns a property tour into an event, with real-time questions, trust and urgency. Here is how to prepare, host and follow up a 20 to 30 minute live tour that produces leads and booked viewings.